Getting your message across: Media Guide for WMO Information and Public Affairs Focal Points at National Meteorological and Hydrological Services
This “Media Guide” is designed as a working tool for WMO Information and Public Affairs focal points within NMHS to achieve the above objectives and facilitate their work of getting the weather, climate and water message out to the public at large.
This guide refers to basic concepts and approaches in dealing with the media, whether through one-on-one interviews, press conferences or briefings or by disseminating “news” via press releases or other means of communication, including the Internet. It is not aimed solely at media presenting forecasts, but also at reporters, editors and broadcast producers who cover general news and feature stories that are impacted by climate- and weather-related events. Relations with the media must be constantly nurtured. This is why it is also designed to help NMHS assist journalists who may not necessarily have the required expertise in meteorological and hydrological matters in getting the message across.
Notes: Polish version available here.
Collection(s) and Series: WMO/TD- No. 1451
Language(s): English, Polish; Other Languages: Arabic, Chinese, French, Russian, Spanish
Format: Digital (Free), Hard copy (ill.)