Guidelines on the strategies for use of social media by National Meteorological and Hydrological Services
Increasingly, Social Media meet the information needs of individuals and communities. Social Media provide enormous opportunities for National Meteorololgical and Hydrological Services (NMHSs) to enhance the delivery of information and services and to interact with users to better understand their needs and interests. The purpose of these Guidelines is to assist NMHSs who may be considering the use of Social Media. The Guidelines address the challenges and highlight the benefits of Social Media, suggest some principles for an effective strategy, and encourage NMHSs to consider Social Media as an important element of a complete service delivery framework. Social Media are not a substitute for well-established and highly effective means for communicating information such as television (TV) or radio. What they do offer are new ways to interact more with the user community through on-line conversations and information sharing.
Format: Digital (Free), Hard copy
ISBN (or other code): 978-92-63-11086-2